Pricing note (September 2026): The featured individual-agent offer is $0/month with a two-year commitment, a $750 annual fee, and reduced caps of $7,000 (simpliPRENEUR) or $14,000 (simpliSHARE). Flexible month-to-month pricing is $99/month with standard $7,500/$15,000 caps. simpliMILITARY has a $5,000 cap and $0/month platform fee; the $750 annual fee applies. A 0.1% broker fee applies per transaction ($199 minimum, $399 maximum).
Most agents know ShowingTime. You've used it to schedule showings, confirm appointments, and collect feedback. It's been a fixture of showing time real estate workflows for years.
ShowingTime+ is the upgraded platform Zillow Group rolled out after acquiring ShowingTime in 2021. The name sounds like a minor rebrand. The actual feature set is meaningfully different. If you're evaluating a brokerage that includes ShowingTime+ in its tech stack — or trying to figure out what you're actually getting versus the original product — here's exactly how the two compare.
What ShowingTime Was
The original ShowingTime was a scheduling tool. It handled appointment requests, sent confirmation texts and emails to agents and sellers, tracked showing activity on a listing, and collected buyer feedback after each visit.
That's it. Useful, but narrow. It solved one problem: coordinating access to a property without playing phone tag.
Most agents accessed ShowingTime through their MLS subscription or a brokerage add-on. The base product didn't include marketing features, analytics dashboards, or anything beyond appointment logistics.
What ShowingTime+ Actually Adds
ShowingTime+ expands the platform into three areas the original product didn't touch: listing marketing, seller reporting, and buyer touring tools.
Listing Marketing Suite
ShowingTime+ includes tools to create and distribute listing content directly from the platform. That covers listing showcase features — more visual, media-rich property presentations tied to the MLS listing itself.
The practical value is consolidation. Instead of pulling showing data from one tool and building seller reports in another, you're working inside one interface.
Seller Reporting and Activity Dashboards
The upgraded platform gives agents a more detailed view of showing activity to share with sellers: traffic summaries, feedback aggregation, and market comparison data you can send directly to a client.
For listing agents managing multiple properties, this matters. Seller communication around showing activity is one of the more time-consuming parts of the job. A built-in reporting layer cuts the manual work of compiling that information.
Buyer Touring Tools
ShowingTime+ added a touring feature that lets buyer's agents build structured showing schedules and share them with clients. Buyers can see the properties on the tour, the order, and the timing — all in one view.
It doesn't replace a CRM. But it does reduce the back-and-forth of coordinating a multi-property showing day.
What Hasn't Changed
The core scheduling functionality is still there and still works the same way. Appointment requests, seller and agent notifications, confirmation workflows, and feedback collection are all intact.
ShowingTime+ is additive — not a replacement of the underlying scheduling engine. If you were using ShowingTime primarily for scheduling, the upgrade doesn't break anything you were already doing.
Where ShowingTime+ Fits in a Broader Tech Stack
ShowingTime+ handles showing logistics and listing activity reporting. It doesn't handle lead management, transaction coordination, contract management, or client communication outside of showing-specific notifications.
That distinction matters when you're evaluating a brokerage's tech stack. A brokerage that lists ShowingTime+ as a benefit is giving you a real tool — but it's one piece. The more relevant question is what surrounds it.
Real estate agent tools that actually move the needle on productivity tend to cluster around four functions: lead capture and CRM, transaction management, showing coordination, and marketing. ShowingTime+ covers showing coordination and adds some marketing utility. The gaps are CRM, transaction coordination, and AI-driven marketing.
How simpliHŌM Bundles ShowingTime+
simpliHŌM includes ShowingTime+ as part of its $99 monthly platform fee, alongside Lofty CRM with IDX site and automated lead routing, Dotloop Premium, AI Virtual Staging, AI Headshots, AI Marketing, Automated Testimonials, and free transaction coordination on every deal.
That last item deserves its own sentence. Transaction coordination avoids substantial administrative time and a separate coordination fee on each transaction. At most brokerages, you handle it yourself or pay a TC out of pocket. At simpliHŌM, it's included on every deal across all plans.
ShowingTime+ in that context isn't a standalone benefit. It's one component of a stack where the pieces actually connect. You're not stitching together separate subscriptions for CRM, showing software, and transaction management — it's one $99 monthly fee.
The math shifts if you're paying for those tools separately. Add the current CRM, coordination, and showing-platform quotes, then compare their scope with the bundled simpliHŌM platform before the split enters the calculation.
You can see how the full platform fits together at joinsimplihom.com.
What to Ask When a Brokerage Lists ShowingTime+ as a Benefit
Not all ShowingTime+ access is equal. Some brokerages include the full upgraded platform. Others provide access to the base scheduling tool and call it ShowingTime+ because that's the current product name.
Ask specifically:
- Does the plan include listing showcase and seller reporting features? Or just appointment scheduling?
- Is ShowingTime+ bundled with a CRM? If not, what does the CRM cost separately?
- Is transaction coordination included? ShowingTime+ doesn't cover TC. If your brokerage doesn't include it, you're covering that cost yourself.
- What does the full monthly tech cost actually add up to? ShowingTime+ alone doesn't tell you much. The number that matters is total platform cost relative to what you're getting.
These questions apply whether you're evaluating simpliHŌM or any other brokerage. The feature list is less important than the total cost and the actual workflow. For a broader look at how the platform compares, the simpliHŌM agent reviews page covers how agents describe the day-to-day experience.
After You Cap, the Tools Don't Change
At simpliHŌM, full platform access stays the same before and after you hit your annual cap. The $99 monthly fee — and the ShowingTime+, Lofty CRM, Dotloop Premium, and transaction coordination that come with it — don't get renegotiated once you're a top producer.
That's not universal. Some brokerages restructure access or fees at different production levels. At simpliHŌM, the stack stays consistent. For more on what the post-cap structure actually looks like, what happens after you cap covers the mechanics in detail.
FAQs
What is the difference between ShowingTime and ShowingTime+? ShowingTime was a scheduling-only tool that handled appointment requests, confirmations, and buyer feedback. ShowingTime+ adds listing marketing features, seller activity dashboards, and buyer touring tools — while keeping the original scheduling functionality intact.
Is ShowingTime+ free for real estate agents? Access depends on your MLS, brokerage, or subscription. Some MLSs include it. Some brokerages bundle it into their monthly platform fee. Others require agents to pay separately. At simpliHŌM, ShowingTime+ is included in the $99 monthly platform fee along with a full tech stack.
Does ShowingTime+ replace a CRM? No. ShowingTime+ handles showing scheduling, listing activity reporting, and buyer tour coordination. It doesn't manage lead capture, contact databases, automated follow-up, or pipeline tracking. You still need a separate CRM for those functions.
What is the buyer touring feature in ShowingTime+? The touring tool lets buyer's agents build structured showing schedules and share them with clients. Buyers can see the properties, order, and timing for a multi-property showing day in one view. It's a coordination feature, not a full buyer management system.
Does ShowingTime+ include transaction coordination? No. ShowingTime+ covers the showing and listing activity side of a transaction. Transaction coordination — managing contracts, deadlines, compliance, and communication through closing — is a separate function not covered by ShowingTime+.
What should agents look for when a brokerage lists ShowingTime+ as a benefit? Ask whether the plan includes the full upgraded platform or just the base scheduling tool. Then ask what surrounds it: Is a CRM included? Is transaction coordination included? What is the total monthly cost for the full stack? ShowingTime+ alone doesn't tell you much without that context.
How does ShowingTime+ fit into simpliHŌM's platform? At simpliHŌM, ShowingTime+ is one component of a bundled stack that includes Lofty CRM with IDX site, Dotloop Premium, AI Virtual Staging, AI Headshots, AI Marketing, Automated Testimonials, and free transaction coordination on every deal. All of it is included in the $99 monthly platform fee across all agent plans.